"you can ruin anything with 'fred'." said peter sellers. "suppose somebody shows you a painting. "oh," he says, "isn't it beautiful - it's a rembrandt!" "beautiful!" you say. then you look a bit closer and you see it's signed "fred rembrandt." it's no good. you can't take it seriously if it's by fred rembrandt."

[from The Biography of Peter Sellers, and quoted in a number of other interviews and books]