On the subject of Scottish Widows, Paul Merton said: You occasionally see on television an advert for this company called Scottish Widows, where this woman dressed in black is walking around a maze with a smile on her face. And I always think to myself, I wonder what her husband died of? Why is she looking so pleased with herself?

And a few seconds later when Clement Freud got the subject he said: There’s a new bycompany of Scottish Widows called Widows 97 which is actually a geriatric dating agency which is open to a minimal number of people because that is an age hard to achieve, at which few people look for husbands.