from Goon Show Series 9 Episode 9: The Battle of Spion Kop

Bloodnok: That's far enough lads, where are we?
Seagoon: The South Pole, sir.
Bloodnok: No further, we don't want to back into them. Ohm plant the Union Jack will you? The national flag of the Union of Jacks. I claim the South Pole in the name of Gladys Pills of 13 The Sebastibal Villas, Sutton.
Seagoon: Who is she, sir?
Bloodnok: I don't know, but obviously we're doing her a big favour.